These will remain completely free and shared on my X account, Pikkit account, and/or other social media accounts! The reason these are not included is because I do not consider myself a "capper" - I am just a mom who really loves data! My true passion is bringing great data to as many people as I can, and I just so happen to use my data to make my own personal plays as I have time - and I am happy to share those for free. I believe the value I add is in my data and the presentation of that data, not in my choice of plays and pairings (in fact, I've been known to be a pretty terrible pairer 😉). But for those who enjoy following my plays, you can absolutely keep doing that - for free!

It’s true, there are tons of great data sources out there, and most of them are free! In fact, I have lists available of all the resources I use to build out my data sheets, and I highly encourage anyone interested to check them out directly!: https://www.mama-knows-bets.com/resources

But for those who are interested and able, for MKB VIP members I will have already done the work for you - combing through all these data sources, pulling out the best of the best and stitching them together so you can see all the most relevant stats all at once. My data sheets also provide some proprietary “special sauce” on top of this stitched data that you won’t find anywhere else. All of my “MKB Scores”, which translate to how likely I think any player prop is to hit, are created by me and won’t be found elsewhere. Some of my other data points are proprietary as well, such as the NHL “Line Advantage” score, or how I calculate Estimated Fair Value on one-way lines. Others might have something similar, but it won’t be exactly mine.

Additionally, the way that I gather Target Lists - for Outcome, Value, and the MKB Targets that meet both criteria (the middle of my Venn Diagram) - is completely proprietary and based on formulas I have built and tested myself, and continue to refine over time.

Ultimately, joining MKB VIP is a way to support me - if you believe in the data I provide and the proprietary layers I add to it, and if you appreciate the work that I do for free across X and other platforms every day to help spread the word and inform others on value. For those who are able to support - I appreciate you!

I am hoping to launch the Beta version of VIP to our early supporters by May 21, 2025. I’d like to test it out with the Beta group for about a week, and then hopefully open up the VIP experience to the public by the end of May!

If you are an early supporter, you will receive an email invite when Beta is ready at the email address you use for your purchase. Keep an eye on your inbox! For the general public, we will announce the launch through our mailing list (sign up on our site) and of course, on our X account!

This is still tentative, but it will likely be a table view on a page on the site that is behind the members only paywall. From there, you will be able to view the info, or export for further analysis! If we hit any roadblocks, it will be distributed as a Google Sheet until the website integration is ready.

A big reason why I am doing this is I want to more closely connect with my followers! I hope to facilitate this by having regular small group video chats exclusive to my VIP members, with a calendar available in advance where members are able to sign up to reserve a spot! In these sessions we can discuss my data views and how to best utilize them, look over historical data and explore different cuts and analytics, discuss upcoming games and projections, or ask any other questions! I think these could be really fun - more to come!